Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 2 from your keywords: subject="Customer relations --...
cover
Managing customer relationships : a strategic framework
Comment Share
Don PeppersMartha Rogers

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.

Edition
-
ISBN/ISSN
9780471485902
Collation
xi, 516 p. : ill. ; 27 cm.
Series Title
-
Call Number
[TIN-LIB-81]
cover
Customer relationship management : concepts and tools
Comment Share
Francis Buttle

and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, i…

Edition
-
ISBN/ISSN
9780080472430
Collation
xviii, 359 p. ill. ; 25 cm.
Series Title
-
Call Number
[KOM-LIB-143]