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Entrepreneurship : Successfully Launching New Ventures 6th. Ed
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily relate to. The 6thEdition examines entrepreneurship through an easy, four-step processthat clearly …
- Edition
- 6th Edition.
- ISBN/ISSN
- 9781292402826
- Collation
- 618 pages : color illustrations ; 29 cm
- Series Title
- -
- Call Number
- -
Operations and Supply Chain Management
Gain a clear understanding of the fundamental concepts and applications behind operations and supply chain management with the reader-friendly approach in Collier/Evans' popular Operations and Supply Chain Management. The authors present detailed, solved problems throughout this edition to illustrate key formulas and computations as you learn to complete both manual and digital calculations usi…
- Edition
- 2nd ed
- ISBN/ISSN
- 780357131695
- Collation
- xvii, 686 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.5 COL o
Routledge handbook of strategic communication
The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, phi…
- Edition
- -
- ISBN/ISSN
- 9780415530019
- Collation
- xxiv, 596 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.45 HOL r
Corporate public affairs: interacting with interest groups, media, and govern…
Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions
- Edition
- -
- ISBN/ISSN
- 0805856439
- Collation
- xviii, 477 p. ; 24 cm.
- Series Title
- LEA's communication series
- Call Number
- 659.285 LER c
Business communication today
Contents: Part 1. Understanding the foundations of business communication Part 2. Applying the three-step writing process Part 3. Digital, social, and visual media Part 4. Brief messages Part 5. Reports and proposals Part 6. Developing and delivering business presentations Part 7. Writing employment messages and interviewing for jobs Handbook of grammar, mechanics, and usage Name index…
- Edition
- 15th.ed
- ISBN/ISSN
- 9781292353142
- Collation
- 704 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.45 BOO b
Designing for growth: a design thinking tool kit for managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…
- Edition
- -
- ISBN/ISSN
- 9780231158381
- Collation
- xiii, 227 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4063 LIE d
Dictionary of advertising and marketing concepts
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultura…
- Edition
- -
- ISBN/ISSN
- 9781611329872
- Collation
- 141 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- -
Services marketing: integrating customer focus across the firm
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emp…
- Edition
- 7th.ed
- ISBN/ISSN
- 9780078112102
- Collation
- xxviii, 514 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.8 ZEI s
Social media management : using social media as a business instrument
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …
- Edition
- 2nd ed
- ISBN/ISSN
- 9783030990930
- Collation
- 1 online resource (xxiii, 275 pages) : illustratio
- Series Title
- -
- Call Number
- 658.8 LOO s
Internal communications: a manual for practitioners
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-…
- Edition
- -
- ISBN/ISSN
- 9780749469320
- Collation
- xii, 255 pages : illustrations ; 24 cm.
- Series Title
- PR in practice
- Call Number
- 658.45 FIT i
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