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Media law and ethics
Media Law and Ethics offers a comprehensive overview of mass media law and ethics. Updated and re-titled to reflect the expansion of its topical coverage beyond mass communication, this third edition provides a timely and useful examination of the basic legal and ethical media concepts, paying special attention to key cases, such as recent developments on Internet legislation, precedent-setting…
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780805850673
- Collation
- x, 803 pages : illustrations ; 26 cm.
- Series Title
- -
- Call Number
- 343.730 99 MOO m
Share this: the social media handbook for PR professionals
Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that …
- Edition
- -
- ISBN/ISSN
- 9781118404843
- Collation
- xiv, 245 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.202854678 WAD s
Social media strategy: marketing, advertising, and public relations in the co…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students
- Edition
- 2nd ed
- ISBN/ISSN
- 9781538101360
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 QUE s
Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…
- Edition
- Eighth Edition.
- ISBN/ISSN
- 9780073526218
- Collation
- 1 v. (various pages) : illustrations (some color)
- Series Title
- -
- Call Number
- [KOM-LIB-174]
The handbook of global communication and media ethics
This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…
- Edition
- -
- ISBN/ISSN
- 9781405188128
- Collation
- 2 v. : ill. ; 26 cm.
- Series Title
- Handbooks in communication and media
- Call Number
- [KOM-LIB-177]
Management of hazardous residues containing Cd
M.J. Balart Murria, editor.
- Edition
- -
- ISBN/ISSN
- 9781612095264
- Collation
- x, 196 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [TLK-LIB-169]
How to do media & cultural studies
Crammed with useful advice delivered in a straight-forward, no nonsense approach this text helps students to get off the starting blocs.... I recommend that all media dissertation students begin their project with it' - Simon Cottle, University of Melbourne How to do Media and Cultural Studies provides an essential student guide to the process of research and writing. Aimed at any student about…
- Edition
- -
- ISBN/ISSN
- 9780761973287
- Collation
- viii, 198 p. ; 25 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-248]
Audience: marketing in the age of subscribers, fans & followers
Proprietary audience development is now a core marketing responsibility Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynami…
- Edition
- -
- ISBN/ISSN
- 9781118732731
- Collation
- x, 278 pages : illustrations ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-159]
Mass communication theory: foundations, ferment, and future
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.
- Edition
- 7th ed
- ISBN/ISSN
- 9781285052076
- Collation
- xxi, 408 pages ; 24 cm.
- Series Title
- Cengage series in mass communication and journalism
- Call Number
- [KOM-LIB-222]
Media, gender and identity: an introduction
Media, Gender and Identity is an introduction to the relationship between media and gender identities today. It begins with an assessment of the different ways in which gender and identity have previously been studied and provides new ways for thinking about the media's influence on gender and sexuality. David Gauntlett explores the gender landscape of contemporary media and draws on recent the…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780415396608
- Collation
- xii, 317 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-224]
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