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Introducing communication theory: analysis and application
The International edition of: Introducing Communication Theory: Analysis and Application 7th Edition By: Richard L. West, Lynn H. Turner International Student edition is textbook only. It does not come with online access code. Access code, if required by an instructor, can be purchased separately at another ISBN. The content of International Edition is the same as other formats. Introducing Com…
- Edition
- 7th.ed
- ISBN/ISSN
- 978-1-260-57553-8
- Collation
- 1 vol. (XXIX-513 p.) ill., couv. ill. 24 cm.
- Series Title
- -
- Call Number
- 003.54 WES i
The interpersonal communication book
Like its predecessors, this sixteenth edition provides in-depth coverage of interpersonal communication, blending theory and research on the one hand and practical skills on the other. The book's philosophical foundation continues to be the concept of choice. Choice is central to interpersonal communication, as it is to life in general. As speaker and listener, you're regularly confronted with …
- Edition
- 16th.ed
- ISBN/ISSN
- 9780136968405
- Collation
- xix, 412 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 302.2 DEV i
Oxford handbook of digital technology and society
This book is a guide into the increasingly interconnected domains of digital technology and society. It presents extensive reviews into several domains affected by digital technology and media, such as health, politics, and interpersonal relationships, which are developed from the findings of the "Ways of Being in a Digital Age" project commissioned by the UK Economic and Social Research Counci…
- Edition
- -
- ISBN/ISSN
- 9780190932596
- Collation
- xli, 756 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 303.4 YAT h
Advertising, promotion, and other aspects of integrated marketing communications
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundame…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780324593600
- Collation
- xx, 668 p. : ill. (some col.) ; 29 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-161]
Storytelling with data: a data visualization guide for business professionals
Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations
- Edition
- -
- ISBN/ISSN
- 9781119002253
- Collation
- 1 online resource : illustrations (some color)
- Series Title
- -
- Call Number
- -
Management Skills for Everyday Life: The Practical Coach
This text is engaging and practical, yet research-based style is designed to help students achieve the success they desire. Specifically, the ideas, tools, and techniques help students enhance their effectiveness, career potential, and general well-being
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780136109662
- Collation
- xviii, 445 pages ; 24 cm
- Series Title
- -
- Call Number
- -
The political economy of communication
The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781412947008
- Collation
- x, 268 p. ; 25 cm.
- Series Title
- -
- Call Number
- 302.2 MOS p
Political Communication in Postmodern Democracy: Challenging the Primacy of P…
This edited collection examines the changing faces of political communication in contemporary democracy. Based on comparative investigations of recent trends in the Netherlands and Great Britain, the essays provide fresh insights and new empirical evidence into the public representation of media-centred politics.
- Edition
- -
- ISBN/ISSN
- 9780230243354
- Collation
- xvii, 284 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- -
The dynamics of political communication: media and politics in a digital age
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current politic…
- Edition
- 2nd.ed
- ISBN/ISSN
- -
- Collation
- 1 online resource (xii, 500 pages) : illustrations
- Series Title
- -
- Call Number
- -
Handbook of communication for development and social change
This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed…
- Edition
- -
- ISBN/ISSN
- 9789811520136
- Collation
- 1 online resource (xxviii, 1506 pages)
- Series Title
- -
- Call Number
- 302.2 SER h
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