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Creating signature stories: strategic messaging that persuades, energizes, an…
In this book, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. Further, success in digital, increa…
- Edition
- -
- ISBN/ISSN
- 9781683506119
- Collation
- xvi, 169 pages ; 22 cm
- Series Title
- -
- Call Number
- 658.8 AAK c
Bluetooth Security Attacks: Comparative Analysis, Attacks, and Countermeasures
Bluetooth technology has enjoyed tremendous success, and it's now employed in billions of devices for short-range wireless data and real-time audio or video transfer. In this book the authors provide an overview of Bluetooth security. They examine network vulnerabilities and provide a literature-review comparative analysis of recent security attacks. They analyze and explain related countermeas…
- Edition
- 1st ed. 2013.
- ISBN/ISSN
- 9783642406454
- Collation
- 1 online resource (VII, 93 pages 31 illustrations)
- Series Title
- -
- Call Number
- 005.73 HAA b
Wireless personal area networks: performance, interconnections and security w…
Wireless Personal Area Networks provides an in-depth analysis of the recent IEEE 802.15.4 standard for low data rate wireless personal area networks (LR-WPANs), including suggestions to improve performance and comparisons with the related 802.15.1 (Bluetooth) standard. It assesses the suitability of the standard for the development and deployment of wireless sensor networks as well as providing…
- Edition
- -
- ISBN/ISSN
- 9780470518472 (cloth
- Collation
- xxi, 313 p. ; 26 cm.
- Series Title
- Wiley series on wireless communications and mobile computing
- Call Number
- 621.384 MIS w
Introducing communication theory: analysis and application
The International edition of: Introducing Communication Theory: Analysis and Application 7th Edition By: Richard L. West, Lynn H. Turner International Student edition is textbook only. It does not come with online access code. Access code, if required by an instructor, can be purchased separately at another ISBN. The content of International Edition is the same as other formats. Introducing Com…
- Edition
- 7th.ed
- ISBN/ISSN
- 978-1-260-57553-8
- Collation
- 1 vol. (XXIX-513 p.) ill., couv. ill. 24 cm.
- Series Title
- -
- Call Number
- 003.54 WES i
The interpersonal communication book
Like its predecessors, this sixteenth edition provides in-depth coverage of interpersonal communication, blending theory and research on the one hand and practical skills on the other. The book's philosophical foundation continues to be the concept of choice. Choice is central to interpersonal communication, as it is to life in general. As speaker and listener, you're regularly confronted with …
- Edition
- 16th.ed
- ISBN/ISSN
- 9780136968405
- Collation
- xix, 412 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 302.2 DEV i
Oxford handbook of digital technology and society
This book is a guide into the increasingly interconnected domains of digital technology and society. It presents extensive reviews into several domains affected by digital technology and media, such as health, politics, and interpersonal relationships, which are developed from the findings of the "Ways of Being in a Digital Age" project commissioned by the UK Economic and Social Research Counci…
- Edition
- -
- ISBN/ISSN
- 9780190932596
- Collation
- xli, 756 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 303.4 YAT h
Advertising, promotion, and other aspects of integrated marketing communications
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundame…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780324593600
- Collation
- xx, 668 p. : ill. (some col.) ; 29 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-161]
Storytelling with data: a data visualization guide for business professionals
Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations
- Edition
- -
- ISBN/ISSN
- 9781119002253
- Collation
- 1 online resource : illustrations (some color)
- Series Title
- -
- Call Number
- -
Management Skills for Everyday Life: The Practical Coach
This text is engaging and practical, yet research-based style is designed to help students achieve the success they desire. Specifically, the ideas, tools, and techniques help students enhance their effectiveness, career potential, and general well-being
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780136109662
- Collation
- xviii, 445 pages ; 24 cm
- Series Title
- -
- Call Number
- -
The political economy of communication
The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781412947008
- Collation
- x, 268 p. ; 25 cm.
- Series Title
- -
- Call Number
- 302.2 MOS p
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