The body of knowledge on safety at work is constantly growing. Each individual chapter in this practical volume deals with a particular aspect of health and safety to act as a reminder to those in positions of responsibility of their remit under the law
Covers the fundamentals of structural steel design with an emphasis on the design of members and their connections, rather than the integrated design of buildings. This book encourages the application of fundamental principles for design procedures as well as for practical design, and provides a theoretical approach to enhance student development
This book is designed to give an existing state of knowledge in the field of hydrology, irrigation engineering, and hydraulic structures in a brief manner so that students can use it for their own reference from time to time. Compared to other voluminous books available on the subject, the author has tried to cover the important subject matter in an abridged manner in approximately 320 pages. B…
Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers…
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily relate to. The 6thEdition examines entrepreneurship through an easy, four-step processthat clearly …
The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edi…
How one acts during "critical moments" can change the world. The tools and concepts of CMM - Coordinated Management of Meaning - show us how to discern and to act wisely during the moments that shape our future. This text presents the most accessible introduction to CMM, one of the groundbreaking theories of speech communication." "In an age in which what happens anywhere affects us everywhere,…
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The…