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PENGARUH SPECIAL EVENT DAN LOKASI TERHADAP BRAND AWARENESS PENGUNJUNG GRAND I…
Penelitian ini bertujuan untuk menganalisis pengaruh Special Event dan Lokasi terhadap Brand Awareness pengunjung Grand Indonesia Shopping Town. Penelitian ini juga bertujuan untuk mengetahui seberapa besar pengaruh brand awareness pengunjung ketika sedang mengadakan special event dan seberapa banyak orang yang tertarik dengan special event yang dibuat oleh Grand Indonesia. Data yang digunakan …
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- UB/EIS-MNJ/15/442
STRATEGI PROMOSI MELALUI WORD OF MOUTH MARKETING (STUDI KASUS MEREK CROSS SEB…
Penelitian ini merupakan studi kasus pada ponsel merek lokal Indonesia, Cross yang mempunyai performa baik dalam hal pemasaran melalui Word of Mouth (WOM). Tujuan dari riset ini adalah untuk menggali lebih dalam hal-hal apa saja yang menjadi pemicu munculnya WOM pada merek tersebut. Metode studi kasus dengan pendekatan kualitatif dilakukan dengan cara wawancara mendalam terhadap informan yang b…
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- UB/EIS-MNJ/15/426
PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM PERUSAHAAN ASURANSI KERUGIAN …
Penelitian ini bertujuan untuk menganalisis pengaruh kinerja keuangan terhadap return saham pada perusahaan asuransi kerugian yang terdaftar di BEI pada tahun 2007-2013. Variabel dalam penelitian ini adalah kinerja keuangan yang diukur melalui Early Warning System dimana setiap variabel independen itu memiliki pengaruh terhadap variabel dependen yaitu return saham. Proksi yang digunakan terhada…
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- UB/EIS-MNJ/15/435
JOKOWI DAN PRABOWO DI KOMPASIANA : Studi Pertarungan Opini Capres di Media B…
Joko Widodo (Jokowi) dan Prabowo Subianto calon presiden (Capres) yang disebut-sebut akan bersaing ketat dalam Pemilu Presiden (Pilpres) 9 Juli 2014 mendatang. Partai pengusung membangun koalisi dengan partai lainnya untuk memenuhi syarat pencalonan presiden, yakni 20 persen kursi parlemen atau 25 persen suara sah nasional hasil Pemilu Legislatif (Pileg) yang digelar9 April 2014. Penc…
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- Karil-044
Strategy in the missile age
Strategy in the Missile Age was written during the dawn of the nuclear age, when the advent of intercontinental ballistic missiles necessitated a massive rethinking of military strategy and power. Originally published in 1959, it retains ample relevance today for its discussion of the origins of air power, its cornerstone position in the evolution of Cold War-era nuclear strategy, and its treat…
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- New RAND ed.
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- 9780833042248
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- xv, 423 p. ; 23 cm.
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- [POL-LIB-467]
Global instability and strategic crisis
This review of the new situation proposes a broader remit for strategic studies than ever before. A prime concern is that Space not be weaponised in pursuance of missile defence.The interventions in Afghanistan and Iraq are assessed. The Holy Land, Southern Africa, Indonesia, China and the Arctic are also foci of special concern. Other themes include 'terror' redefined; lethal lasers; internal …
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- 9780415304139
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- xix, 318 p. : ill. ; 25 cm.
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- Routledge advances in international relations and politics ; 26
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- [POL-LIB-466]
Designing a data warehouse: supporting customer relationship management
I have read virtually every Data Warehouse Design book that I could find, ranging from titles from Ralph Kimball to William Inmon to everybody in between, and I found this title to be by far the best, most useful, and clearly written book available on the subject. I have worked in many data warehouse environments large and small, and I find his advice to be imminently reasonable and highly valu…
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- 9780130897121
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- xxi, 323 p. : ill. ; 24 cm.
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- Hewlett-Packard professional books
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- [TIN-LIB-111]
Building Android apps with HTML, CSS, and JavaScript
If you know HTML, CSS, and JavaScript, you already have the tools you need to develop Android applications. This hands-on book shows you how to use these open source web standards to design and build apps that can be adapted for any Android device -- without having to use Java. You'll learn how to create an Android-friendly web app on the platform of your choice, and then convert it to a nat…
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- 9781449383268
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- xiii, 158 p. : ill. ; 24 cm.
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- [SIF-LIB-60]
Beginning Google Maps API 3
This book is about the next generation of the Google Maps API. It will provide the reader with the skills and knowledge necessary to incorporate Google Maps version 3 on web pages in both desktop and mobile browsers. It also describes how to deal with common problems that most map developers encounter at some point, like performance and usability issues with having too many markers and possi…
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- 9781430228028
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- xvi, 310 p. : ill., maps ; 24 cm.
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- Expert's voice in Web development
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- [SIF-LIB-62]
Beginning iOS apps with Facebook and Twitter APIs: for iPhone, iPad, and iPod…
Beginning iOS Apps with Facebook and Twitter APIs shows you how to add the power of social networking to your mobile apps on iPhone, iPad, and iPod touch. With this book as your guide, you can write apps that connect to Facebook and Twitter quickly, securely, and discreetly. Instead of starting from scratch, you will build on the vast resources, data storage capacity, and familiar features of t…
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- 9781430235422
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- x, 307 p. : ill. ; 24 cm.
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- [SIF-LIB-61]
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