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Proceedings of The 3rd International Conference on Accounting, Management, an…
We are happy to announce that the Department of Management, Economics and Business Faculty, Hasanuddin University, Makassar, will be hosting an International Conference on Accounting, Management, and Economics, from 04th – 05th November 2018. The conference is marked to celebrate 70 years of Faculty Anniversary. Faculty of Economics and Business Hasanuddin University is the oldest economic…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 61 p.
- Series Title
- -
- Call Number
- [PRO-KOM-042]
PROCEEDING The 19th Malaysia Indonesia International Conference on Economics,…
The 19th MIICEMA International conference with a theme “The Future of Disruptive Innovation to Strengthen Competitive Advantages in Economics, Management and Accounting”. In the last two decades, technology has changed the way we interact, the way we shop, the way we do research, and the way businesses operate. Today, technology is central to the success of most businesses. From marketi…
- Edition
- -
- ISBN/ISSN
- 978-602-53460-0-2
- Collation
- 570 p.
- Series Title
- -
- Call Number
- [PRO-KOM-041]
Proceedings of 2015 2nd International Conference on Industrial Economics Syst…
This book collects high-quality papers on the latest fundamental advances in the state of the art and practice of industrial economics study and industrial security engineering, providing insights that address problems concerning the national economy, social development and economic security. The book is divided into major sections including Industrial Economics; Industrial Security; Empirical …
- Edition
- -
- ISBN/ISSN
- 9789812876546
- Collation
- 1 Online-Ressource.
- Series Title
- -
- Call Number
- [PRO-TIN-020]
Macroeconomics : principles and policy
Teaches the principles of economics, including various economic situations. This title is suitable for faculty and students looking for an introduction that uses policy-based information for examples and applications
- Edition
- -
- ISBN/ISSN
- 9780538453646
- Collation
- xxiii, 449 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- [POL-LIB-592]
The human brand: how we relate to people, products, and companies
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, custome…
- Edition
- First edition.
- ISBN/ISSN
- 9781118611319
- Collation
- xii, 196 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- [KOM-LIB-241]
Economics
Get students to think like an Economist using the latest policy and data while incorporating Global Issues. From our global food shortage to global warming, economic issues permeate our everyday lives. Parkin brings critical issues to the forefront. Each chapter begins with one of today’s key issues, and additional issues appear throughout the chapter to show the real-world applications of th…
- Edition
- 10th ed.
- ISBN/ISSN
- 9780131394650 (alk.
- Collation
- xxxvii, 780, [31] p. : ill. (some col.) ; 29 cm.
- Series Title
- -
- Call Number
- [MM-LIB-028]
Economics of strategy
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts…
- Edition
- 6th ed.
- ISBN/ISSN
- 9781118273630
- Collation
- xxii, 534 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [MM-LIB-027]
Digital marketing strategy: an integrated approach to online marketing
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…
- Edition
- 1st Ed
- ISBN/ISSN
- 9780749474706
- Collation
- xiii, 324 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-97]
Handbook of media branding
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …
- Edition
- -
- ISBN/ISSN
- 9783319182360
- Collation
- 1 online resource (ix, 414 pages) : illustrations
- Series Title
- Online access with purchase: Springer (t)
- Call Number
- [KOM-LIB-226]
Portfolio construction and analytics
Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analytics and modeling methods, this book is unique in its multi-disciplinary approach. Investment analytics involves the input of a variety of areas, and this guide provides the perspective of data ma…
- Edition
- -
- ISBN/ISSN
- 9781118445594
- Collation
- pages cm.
- Series Title
- Frank J. Fabozzi series
- Call Number
- [TSI-LIB-197]
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