Social media marketing all-in-one for dummies

Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her t…

The Future of Advertising : New Media, New Clients, New Consumers in the Po…

Edition

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ISBN/ISSN

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[KOM-LIB-67]

Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects acros…

Advertising & IMC: principles & practice

Edition

9th ed

ISBN/ISSN

978-0-13-216364-4

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[KOM-LIB-55]

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …

ADVERTISING MEDIA PLANNING

Edition

7th Ed

ISBN/ISSN

978-0-07-173890-3

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Call Number

[KOM-LIB-40]

Basics Advertising 02: Art Direction

Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocatio…

Ogilvy on Advertising

Edition

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ISBN/ISSN

978-0394729039

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Series Title

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[KOM-LIB-02]

Pengaruh Sales Promotion, Personal Selling, dan Advertising terhadap Penjuala…

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh antara sales promotion terhadap penjualan, personal selling terhadap penjualan, danadvertising terhadap penjualan, dan untuk mengetahui pengaruh dari ketigaelemen bauran promosi diatas secara bersamaan terhadap penjualan. Datayang diperoleh dalam penelitian ini adalah data sekunder dimana data yang diperoleh dari data penjualan perus…

Pengaruh Pesan Iklan Televisi versi Menyeberangi Jalan dan Personal Selling t…

Industri rokok adalah salah satu industri dengan tingkat belanja iklan yang tinggi dan penggunaan personal selling terbanyak dalam strategi promosinya. Penelitian ini bertujuan untuk mengetahui apakah iklan yang dibelanjakan dan kegiatan personal selling yang dilakukan oleh salah satu produsen dengan total belanja iklan terbesar yaitu Djarum Black dapat berpengaruh pada keputusan pembelian. Uns…