Public Relations Writing: The Essentials of Style and Format

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter,…

Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal …

Humanitarian diplomacy : practitioners and their craft

Humanitarian professionals are on the front lines of today's internal armed conflicts, negotiating access through physical and diplomatic roadblocks to reach imperiled civilians. They frequent the corridors of power, interceding with politicians and diplomats in countries wracked by violence, in capitals of donor governments that underwrite humanitarian work, and at the United Nations Security …

Storytelling with data: a data visualization guide for business professionals

Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations

Data + Journalism: A Story-Driven Approach to Learning Data Reporting

Taking a hands-on and holistic approach to data, Data + Journalism provides a complete guide to reporting data-driven stories. This book offers insights into data journalism from a global perspective, including datasets and interviews with data journalists from countries around the world. Emphasized by examples drawn from frequently updated sets of open data posted by authoritative sources like…

Plant layout and material handling

Edition

3rd ed.

ISBN/ISSN

9780471071716

Collation

xviii, 445 pages ; 24 cm

Series Title

-

Call Number

-

Social Informatics: Past, Present and Future

Social Informatics: Past, Present and Future is a collection of twelve papers that provides a state-of-the-art review of 21st century social informatics. Two papers review the history of social informatics, and show that its intellectual roots can be found in the late 1970s and early ’80s and that it emerged in several different locations around the world before it coalesced in the US in the …

Management Skills for Everyday Life: The Practical Coach

This text is engaging and practical, yet research-based style is designed to help students achieve the success they desire. Specifically, the ideas, tools, and techniques help students enhance their effectiveness, career potential, and general well-being

Principles of Information Systems

Develop an understanding of the core principles of information systems (IS) and how these principles make a difference in today's business environment with Stair/Reynolds' Principles of Information Systems (14th ed). Completely reorganised for clarity and focus, this fresh new edition provides engaging new chapter opening cases and a new chapter on AI and automation. You explore the challenges …

ANALISIS PERSEPSI PELAKU PERJALANAN DALAM PEMILIHAN MODA TRANSPORTASI UMUM DE…

Penelitian ini bertujuan untuk mengetahui persepsi pelaku perjalanan dalam hal pemilihan transportasi umum dan mengetahui prioritas dalam hal pemilihan transportasi yang digunakan oleh para pelaku perjalanan kota Jakarta untuk memperoleh suatu model pemilihan moda yang dapat menjelaskan persepsi pelaku perjalanan dalam memilih moda angkutan umum antara transjakarta, bus mini, mikrolet, ojek, co…