Strategic brand management

Edition

2nd ed

ISBN/ISSN

9781936572298

Collation

viii, 207 pages : illustrations (some color) ; 24

Series Title

-

Call Number

658.5 CHE s

Integrated solid waste management: a life cycle inventory

The first edition described the concept of Integrated Waste Management (IWM), and the use of Life Cycle Inventory (LCI) to provide a way to assess the environmental and economic performance of solid waste systems. Actual examples of IWM systems and published accounts of LCI models for solid waste are now appearing in the literature. To draw out the lessons learned from these experiences a signi…

Strategic management in the media

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…

Business model generation: a handbook for visionaries, game changers, and cha…

written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

The global corporate brand book

The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations …

Taking brand initiative: how companies can align strategy, culture, and ident…

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch …

Balanced brand: how to balance the stakeholder forces that can make or break …

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, sha…

Exploring corporate strategy

Edition

8th ed

ISBN/ISSN

9780273711919

Collation

xxvi, 972 pages : illustrations, map ; 25 cm

Series Title

-

Call Number

[POL-LIB-516]

Digital marketing strategy: an integrated approach to online marketing

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.

Digital integrated circuits

Contains the most extensive coverage of digital integrated circuits available in a single source. Provides complete qualitative descriptions of circuit operation followed by in-depth analytical analyses and spice simulations. The circuit families described in detail are transistor-transistor logic (TTL, STTL, and ASTTL), emitter-coupled logic (ECL), NMOS logic, CMOS logic, dynamic CMOS, BiCMOS …