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Found 2 from your keywords: author=Morley, Michael.
cover
The global corporate brand book
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Morley, Michael.

The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations …

Edition
-
ISBN/ISSN
9781403996633
Collation
xvii, 230 p. : ill. ; 24 cm.
Series Title
-
Call Number
658.827 MOR g
cover
The global corporate brand book
Comment Share
Morley, Michael.

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Edition
-
ISBN/ISSN
9781403996633
Collation
xvii, 230 p. : ill. ; 24 cm.
Series Title
-
Call Number
[KOM-LIB-213]