Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to cr…
The United States has long been the leader in Artificial Intelligence. But Dr. Kai-Fu Lee--one of the world's most respected experts on AI--reveals that China has caught up to the US at an astonishingly rapid pace. As Sino-American competition in AI heats up, Lee envisions China and the US forming a powerful duopoly in AI. He outlines the upheaval of traditional jobs, how the suddenly unemploye…
by Thomas M. Siebel.
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value
Statistics for Managers Using Microsoft Excel features a more concise style for understanding statistical concept
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…
Campbell Biology is the unsurpassed leader in introductory biology. The text's hallmark values - accuracy, currency, and passion for teaching and learning - have made it the most successful college introductory biology book for eight consecutive editions
This introductory text has been revised to reflect the changing dynamics of introductory biology. Emphasizing concepts over facts, it presents the dynamic processes at work in biology
The Tenth Edition of the best-selling text Campbell BIOLOGY helps launch you to success in biology through its clear and engaging narrative, superior pedagogy, and innovative use of art and photos to promote student learning. The Tenth Edition helps you develop a deeper understanding of biology by making connections visually across chapters and building the scientific skills needed for succ…