Management and information technology after digital transformation

With the widespread transformation of information into digital form throughout society - firms and organizations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness - we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addre…

Information technology for management: driving digital transformation to enha…

Preface To Be Updated-For castoff only Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhan…

The advertising law guide: a friendly desktop reference for advertising profe…

This guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that arise in the advertising industry. Veteran intellectual-property lawyer Lee Wilson provides clear, concise explanations of the many legal considerations affecting advertising.

Advertising law and ethics

Edition

-

ISBN/ISSN

8175342702

Collation

xx, 414 pages : illustrations ; 25 cm

Series Title

-

Call Number

346.048 SAW a

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