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Strategic management in the media: from theory to practice
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- -
- ISBN/ISSN
- 9781473929500
- Collation
- 248 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KUN s
Media Convergence and Deconvergence
This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and…
- Edition
- 1st ed. 2017.
- ISBN/ISSN
- 9783319512884
- Collation
- 1 online resource (XVII, 341 pages 14 illustration
- Series Title
- -
- Call Number
- 302.23 SPA m
Mediating the message in the 21st century: a media sociology perspective
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, wit…
- Edition
- 3rd.ed
- ISBN/ISSN
- 9780415989138
- Collation
- xix, 287 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 302.232 SHO m
Online public relations : a practical guide to developing an online strategy …
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of …
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749449681
- Collation
- -
- Series Title
- -
- Call Number
- 659.202854678 PHI o
Celebrity and power: fame in contemporary culture
Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are ex…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780816695621
- Collation
- lii, 290 pages ; 23 cm
- Series Title
- -
- Call Number
- 306.0973 MAR c
Navigating disruption : media relations in the digital age
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this…
- Edition
- -
- ISBN/ISSN
- 9789814928120
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 302.23 BER n
On deadline: managing media relations
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781577664406
- Collation
- xvi, 240 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 HOW o
Understanding Communication Research Methods: A Theoretical and Practical App…
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…
- Edition
- 2nd. Ed.
- ISBN/ISSN
- 9781138052680
- Collation
- 324p.
- Series Title
- -
- Call Number
- 302.23 CRO u
Media and Communication Research Methods
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…
- Edition
- 2nd. Ed
- ISBN/ISSN
- 9781137528247
- Collation
- ix, 314 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.23 Han m
Oxford handbook of digital technology and society
This book is a guide into the increasingly interconnected domains of digital technology and society. It presents extensive reviews into several domains affected by digital technology and media, such as health, politics, and interpersonal relationships, which are developed from the findings of the "Ways of Being in a Digital Age" project commissioned by the UK Economic and Social Research Counci…
- Edition
- -
- ISBN/ISSN
- 9780190932596
- Collation
- xli, 756 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 303.4 YAT h
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