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Found 2 from your keywords: author=Albarran, Alan B.
cover
Handbook of media management and economics
Comment Share
Albarran, Alan B.Chan-Olmsted, Sylvia M.Wirth, Michael O.,

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions

Edition
-
ISBN/ISSN
9780805850048
Collation
xviii, 750 p. : ill. ; 26 cm.
Series Title
-
Call Number
338.477 ALB h
cover
Handbook of media management and economics
Comment Share
Albarran, Alan B.,Mierzejewska, Bożena,Jung, Jaemin,

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…

Edition
2nd ed
ISBN/ISSN
9781138729292
Collation
xix, 476 pages ; 27 cm.
Series Title
Media management and economics
Call Number
302.23068 ALB h