Social media management : using social media as a business instrument

This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …

Fitting the human: introduction to ergonomics

This new edition undergraduate introductory textbook follows the motto of the previous versions: "Solid information, easy-to-read, easy to understand, easy to apply." The aim remains the same: "Human engineering" workplaces, tools, machinery, computers, lighting, shiftwork, work demands, the environment, officers, vehicles, the home – and everything else that we can design to fit the human. T…

Social media marketing

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

The network security test lab: a step-by-step guide

This book sets you up for success defending your company's network against a full complement of today's most-damaging malware, viruses, and other attack technologies. Written to be a practitioner's tool, it will show you how to dissect network packets and gives you reliable strategies for defending against a variety of threats--including network attacks, crimeware, malware, and the most-prevale…

Handbook of geotechnical investigation and design tables

This practical handbook of properties for soils and rock contains in a concise tabular format the key issues relevant to geotechnical investigations, assessments and designs in common practice. There are brief notes on the application of the tables. These data tables are compiled for experienced geotechnical professionals who require a reference document to access key information. There is an e…

Computer security: principles and practice

The objective of this book is to provide an up-to-date survey of developments in computer security. Central problems that confront security designers and security administrators include defining the threats to computer and network systems, evaluating the relative risks of these threats, and developing cost-effective and user friendly countermeasures.

Fundamentals of multimedia

This textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compres…

Data and computer communications

Two-time winner of the best Computer Science and Engineering textbook of the year award from the Textbook and Academic Authors Association for a one/two-semester courses in Computer Networks, Data Communications, and Communications Networks in CS, CIS, and Electrical Engineering departments.

Data communications and networking

Edition

4th ed.

ISBN/ISSN

9780072967753

Collation

xxxiv, 1134 p. : ill. ; 24 cm.

Series Title

McGraw-Hill Forouzan networking series

Call Number

004.6 FOR d

Digital business and E-commerce management : strategy, implementation and pra…

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…