Qualitative research methods in public relations and marketing communications

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and crit…

Case study methodology in business research

The complete guide for how to design and conduct theory-testing and other case studies.Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and…

Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public …

Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.

Consumer behaviour: a European outlook

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

Ethics in qualitative research

This book examines the theoretical and practical aspects of ethical dilemmas in qualitative research. To many researchers, `ethics' has been associated with following ethical guidelines and gaining ethics approval from academic bodies. However, the complexities of researching private lives and placing accounts in the public arena increasingly raise ethical issues which are not easily solved by …

Qualitative research from start to finish

This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully implemented specific procedures. Equally dis…

Operations research : an introduction

'Operations Research' provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making

Operations research: an introduction

Edition

8th ed.

ISBN/ISSN

0131889230

Collation

xx, 813 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)

Series Title

-

Call Number

[TIN-LIB-06]

Service science

A comprehensive treatment on the use of quantitative modeling for decision making and best practices in the service industriesMaking up a significant part of the world economy, the service sector is a rapidly evolving field that is relied on to dictate the public's satisfaction and success in various areas of everyday life, from banking and communications to education and healthcare. Service Sc…

Business Research Method

Edition

8th. Ed

ISBN/ISSN

9781439080672

Collation

-

Series Title

-

Call Number

[AKT-LIB-04]