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Computer Networking: A Top-Down Approach, Global Edition 8th
Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their s…
- Edition
- 8th Ed.
- ISBN/ISSN
- 9781292405469
- Collation
- 794 pages
- Series Title
- -
- Call Number
- 004.6 KUR c
Digital marketing excellence: planning, optimizing and integrating online mar…
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…
- Edition
- 5th.ed
- ISBN/ISSN
- 978-1-138-19168-6
- Collation
- xxvii, 660 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.872 CHA d
Personal connections in the digital age
The internet and the mobile phone have disrupted many of our conventional understandings of our selves and our relationships, raising anxieties and hopes about their effects on our lives. This timely and vibrant book provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a da…
- Edition
- -
- ISBN/ISSN
- 9780745643328
- Collation
- vi, 184 p. : ill. ; 22 cm.
- Series Title
- -
- Call Number
- 303.4833 BAY p
Cyber ethics 4.0: serving humanity with values
Christoph Stückelberger / Pavan Duggal (eds.).
- Edition
- -
- ISBN/ISSN
- 9782889312658
- Collation
- 494 pages : illustrations ; 21 cm.
- Series Title
- Globethics.net global
- Call Number
- -
Digital Marketing : Strategy, Implementation and Practice
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals
- Edition
- 7th.ed
- ISBN/ISSN
- 9781292241579
- Collation
- xxx, 545 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA
Social selling: techniques to influence buyers and changemakers
Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.
- Edition
- 2nd ed
- ISBN/ISSN
- 9781398607323
- Collation
- xiv, 314 page : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.85 HUG s
Social media management : using social media as a business instrument
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …
- Edition
- 2nd ed
- ISBN/ISSN
- 9783030990930
- Collation
- 1 online resource (xxiii, 275 pages) : illustratio
- Series Title
- -
- Call Number
- 658.8 LOO s
Social media marketing
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
- Edition
- -
- ISBN/ISSN
- 9781292023533
- Collation
- ii, 248 pages : illustrations (colour) ; 28 cm
- Series Title
- -
- Call Number
- 658.872 TUT s
Virtual ethnography
Looking at how the Internet was used around a recent media event, the author demonstrates the net to be both a site for cultural formations and a cultural artefact which is shaped by people's understandings and expectations. She considers the shape of the new ethnography required by the Internet, guiding readers through its application in multiple settings." "Cutting through the exaggerated and…
- Edition
- -
- ISBN/ISSN
- 9780761958956
- Collation
- viii, 179 p. : ill., 1 port. ; 25 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-231]
E-commerce 2017: business, technology, society
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airb…
- Edition
- 13th ed
- ISBN/ISSN
- 9780134601564
- Collation
- xliii, 821 pages : color illustrations ; 26 cm
- Series Title
- -
- Call Number
- [TIF-LIB-68]
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