This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurr…
For courses in Interpersonal Communication" Choices Behind Human Communication "The Interpersonal Communication Book " approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication…
Philosophy of Communication Ethicsis a unique and timely contribution to the study of communication ethics. This series of essays articulates unequivocally the intimate connection between philosophy of communication and communication ethics. This scholarly volume assumes that there is a multiplicity of communication ethics. What distinguishes one communication ethic from another is the philosop…
Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text
A brief, professional, reader-friendly guide for improving professional cross-cultural communication skills. Help readers communicate across cultures withGuide to Cross-Cultural Communication, a handy reference containing information on negotiations, business writing, and speaking with those from diverse cultural backgrounds. This text also includes business-related examples throughout. The s…
Organizational communication as a discipline grew tremendously over the latter part of the twentieth century, but accompanying that growth has been a struggle to establish a clear identity for the field. The ongoing evolution of complex organizations in an equally complex global environment has scholars continuing to define and redefine the focus, boundaries, and future of the field. The New Ha…
The revised fourth Edition of the field of interpersonal communication delivers a clear comprehensive, and exciting overview of the field of interpersonal communication. It offers graduate students and faculty an important state-of-art reference work in which well-known experts summarize theory and current research. The editors also explore key issues in the field, including personal relationsh…
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication i…
This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and…
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, wit…