Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners
This book is the initial volume coming out of the ""excellence project""--A comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public re…
Human Communication is an integrated program that helps students practice communication skills, build confidence in public speaking, and achieve success in their introductory communication course. With McGraw-Hill LearnSmart in Connect Communication, students separate what they know from what they think they know, following a continually adaptive learning path toward mastery of key concepts. Ad…
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurr…
For courses in Interpersonal Communication" Choices Behind Human Communication "The Interpersonal Communication Book " approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication…
Philosophy of Communication Ethicsis a unique and timely contribution to the study of communication ethics. This series of essays articulates unequivocally the intimate connection between philosophy of communication and communication ethics. This scholarly volume assumes that there is a multiplicity of communication ethics. What distinguishes one communication ethic from another is the philosop…
Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text
A brief, professional, reader-friendly guide for improving professional cross-cultural communication skills. Help readers communicate across cultures withGuide to Cross-Cultural Communication, a handy reference containing information on negotiations, business writing, and speaking with those from diverse cultural backgrounds. This text also includes business-related examples throughout. The s…
Organizational communication as a discipline grew tremendously over the latter part of the twentieth century, but accompanying that growth has been a struggle to establish a clear identity for the field. The ongoing evolution of complex organizations in an equally complex global environment has scholars continuing to define and redefine the focus, boundaries, and future of the field. The New Ha…
The revised fourth Edition of the field of interpersonal communication delivers a clear comprehensive, and exciting overview of the field of interpersonal communication. It offers graduate students and faculty an important state-of-art reference work in which well-known experts summarize theory and current research. The editors also explore key issues in the field, including personal relationsh…