Business communication today

Contents: Part 1. Understanding the foundations of business communication Part 2. Applying the three-step writing process Part 3. Digital, social, and visual media Part 4. Brief messages Part 5. Reports and proposals Part 6. Developing and delivering business presentations Part 7. Writing employment messages and interviewing for jobs Handbook of grammar, mechanics, and usage Name index…

Consumer behavior: building marketing strategy

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with …

The Oxford handbook of electoral systems

No subject is more central to the study of politics than elections. All across the globe, elections are a focal point for citizens, the media, and politicians long before--and sometimes long after--they occur. Electoral systems, the rules about how voters' preferences are translated into election results, profoundly shape the results not only of individual elections but also of many other impor…

Organizational communication approaches and processes

Edition

6th ed.

ISBN/ISSN

9780495898320

Collation

xviii, 318 p : ill.. ; 24 cm.

Series Title

-

Call Number

[KOM-LIB-83]

Management Control Systems

Edition

12th ed

ISBN/ISSN

0070635838

Collation

-

Series Title

-

Call Number

658.15 ANT m

Strategic management and competitive advantage: concepts and cases

What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

Case studies in knowledge management

Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM…

Effectuation: elements of entrepreneurial expertise

To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In "Effectuation", Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities. Using empirical and theoretical work done in co…

Democracy from above: regional organizations and democratization

Few scholars have systematically examined whether the world outside a state's borders can influence the prospects for democracy. Jon Pevehouse argues that regional organizations, such as the European Union and the Organization of American States, can have an important role in both the transition to, and the longevity of, democracy. Combining statistical analysis and case study evidence, Pevehou…

Issues in political theory

This political theory textbook invites students to apply the concepts they encounter to real world politics. Each chapter includes a 2,000 word case study to highlight the theories that have been discussed.