Working the crowd: social media marketing for business

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networ…

Principles of marketing

Edition

14th ed

ISBN/ISSN

978-0-13-216712-3

Collation

-

Series Title

-

Call Number

[MNJ-LIB-18]

eMarketing: The Essential Guide to Online Marketing

Edition

2nd ed

ISBN/ISSN

978-0-620-43063-0

Collation

-

Series Title

-

Call Number

[MNJ-LIB-05]

Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects acros…

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …

Marketing Metaphoria:What Deep Metaphors Reveal About the Minds of Consumers

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don\'t understand their needs? Because marketers themselves don\'t think deeply about consumers\' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm\'s succ…

Marketing communications :interactivity, communities, and content

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is…

Qualitative Research Methods in Public Relations and Marketing Communications

The nature and usefulness of qualitative research for public relations and marketing communications Selecting a topic and relating to your supervisor Reviewing the literature & writing the research proposal Ethical issues and access Ensuring the quality of research Choosing between different types of research Case studies Grounded theory Ethnography Discourse and critical discourse analysis Phe…

Pengaruh Relationship Marketing dan Special Price pada Customer Retention (Se…

Penelitian ini ditujukan untuk menguji pengaruh relationship marketing dan special price pada customer retention. Data dikumpulkan dari 150 pelanggan Circle K di Bintaro melalui survey dengan teknik purposive sampling dan menggunakan kuesioner terstruktur. Data dianalisis menggunakan analisis regresi linier berganda. Hasilnya menunjukan bahwa relationship marketing dan special price berpengaruh…