Global marketing: foreign entry, local marketing, & global management

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a forei…

Pengaruh Marketing Education oleh Support System Unicore terhadap Perceived R…

Penelitian ini bertujuan untuk menganalisis pengaruh dari marketing education oleh support system UNICORE terhadap perceived risk pada bisnis multilevel marketing Tianshi. Penelitian ini menjadikan bisnis multilevel marketing Tianshi menjadi kajian yang diteliti. Dalam bisnis, efisiensi dari supply chain sangatlah penting, hal ini dilakukan oleh bisnis multilevel marketing, dengan c…

Peran Social Network Media dalam Memengaruhi Brand Image Perguruan Tinggi (Ka…

Penelitian mengenai penggunaan Facebook atau Social Network Media di Indonesia sudah cukup banyak dilakukan, namun penggunaan Facebook dalam kaitannya dengan citra sebuah institusi pendidikan masih jarang ditemukan. Sehingga, manfaat penelitian ini adalah pertama: memberikan kontribusi yang besar bagi dunia ilmu pengetahuan, terutama di bidang ilmu komunikasi dan …

Principles of supply chain management: a balanced approach

Edition

3rd ed.

ISBN/ISSN

9780538475464

Collation

xix, 572 p. : ill. ; 27 cm.

Series Title

-

Call Number

[TIN-LIB-60]

The global market: developing a strategy to manage across borders

Edition

1st ed.

ISBN/ISSN

0787968579

Collation

viii, 424 p. : ill. ; 24 cm.

Series Title

The Jossey-Bass business & management series

Call Number

[POL-LIB-180]

The mirage of global markets: how globalizing companies can succeed as market…

Edition

-

ISBN/ISSN

013047066X

Collation

xxi, 229 p. : ill. ; 24 cm.

Series Title

-

Call Number

[POL-LIB-149]

Working the crowd: social media marketing for business

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networ…

Principles of marketing

Edition

14th ed

ISBN/ISSN

978-0-13-216712-3

Collation

-

Series Title

-

Call Number

[MNJ-LIB-18]

eMarketing: The Essential Guide to Online Marketing

Edition

2nd ed

ISBN/ISSN

978-0-620-43063-0

Collation

-

Series Title

-

Call Number

[MNJ-LIB-05]

Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects acros…