Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, wit…
Kajian tentang komunikasi politik merupakan tema yang menarik banyak akademisi Ilmu Komunikasi di Indonesia sejak reformasi tahun 1998. Demokratisasi politik membawa perubahan besar dalam perilaku komunikasi politik di Indonesia kontemporer. Media massa dan media sosial dimanfaatkan secara massif dan terorganisir oleh para aktor politik untuk meraup dukungan publik agar memilih mereka dalam pem…
Konsep Balanced Scorecard begitu dikenal luas, semua orang dalam yang terlibat dalam dunia bisnis sudah pasti tidak asing mendengar istilah itu, dan banyak dari mereka telah mencoba menerapkannya. Ada banyak macam implementasi yang sukses, tetapi jumlah yang gagal jauh lebih besar. Kegagalan sering mengarah pada inti dari keseluruhan konsep. Setiap tindakan yang diambil di dunia ini memiliki ko…
Sistematika penyusunan buku ini, terdiri dari dua puluh bab, dengan judul Manajemen Kinerja (Perspektif Balanced Scorecard). Setiap bab dibahas secara terperinci dengan subbab: Konsep Dasar Manajemen Kinerja; Fungsi dan Peran Manajemen Kinerja di dalam Organisasi; Perencanaan dan Pengendalian Manajemen Kinerja; Siklus Manajemen Kinerja; Optimalisasi Manajemen Kinerja dalam Organisasi Bisnis; Op…
The authoritative classic--revised and updated for today's Six Sigma practitioners Whether you want to further your Six Sigma training to achieve a Black or Green Belt or you are totally new to the quality-management strategy, you need reliable guidance. The Six Sigma Handbook, Third Edition shows you, step by step, how to integrate this profitable approach into your company's culture. Co-writt…
A major new study by a leading management scholar from top-ranked Wharton School of Business on problems of performance measurement systems. Highlights particular shortcomings of the widely adopted 'balanced scorecard' technique. Outlines an alternative approach capturing fundamentals of firm performance. Essential reading for management faculty, MBA students and thoughtful practitioners
How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful …
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners thr…
Buku ini membahas konsep-konsep dasar ilmu politik dan mendiskripsikan atas sejumlah konsep penting dalam ilmu politik. Selain disajikan teori-teori yang orisinal juga dimunculkan teori-teori dalam konteks budaya politik Indonesia dengan cara sistematis. Oleh karena itu, buku ini dapat menjadi pegangan bagi mahasiswa, dosen, pengamat politik, politikus, dan siapa saja yang ingin menambah penget…
This book breaks the mould of traditional texts on public sector economics. It provides a solid grounding in theory, then focuses on how this theory can be applied to a broad range of contemporary issues such as health and education, monopoly regulation and privatisation, as well as taxes and incentives." "This approach teaches the student to understand how the public sector interacts with the …