Shiny objects marketing: using simple human instincts to make your brand irre…

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic th…

BrandDigital: simple ways top brands succeed in the digital world

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that…

Authentic TM: politics and ambivalence in a brand culture

Edition

-

ISBN/ISSN

9780814787144

Collation

xii, 266 p. : ill. ; 24 cm.

Series Title

Critical cultural communication

Call Number

[KOM-LIB-197]

An introduction to international relations

Invaluable to students and those approaching the subject for the first time, An Introduction to International Relations, Second Edition provides a comprehensive and stimulating introduction to international relations, its traditions and its changing nature in an era of globalisation. Thoroughly revised and updated, it features chapters written by a range of experts from around the world. It pre…

Contemporary social theory: an introduction

In this comprehensive, stylish and accessible introduction to contemporary social theory, Anthony Elliott examines the major social theoretical traditions. The first edition set new standards for introductory textbooks, such was the far-reaching sweep of social theorists discussed - including Theodor Adorno, Herbert Marcuse, Michel Foucault, Jacques Lacan, Jacques Derrida, Anthony Giddens, Pier…

Handbook of international relations

The original Handbook of International Relations was the first authoritative and comprehensive survey of the field of international relations. In this eagerly-awaited new edition, the editors have once again drawn together a team of the world’s leading scholars of international relations to provide a state-of-the-art review and indispensable guide to the field, ensuring its position as the pr…

Fathers of international thought : the legacy of political theory

Edition

-

ISBN/ISSN

9780585300122

Collation

1 online resource (xi, 144 pages)

Series Title

-

Call Number

[POL-LIB-554]

Political realism and the crisis of world politics: an American approach to f…

An interpretation based on the views of Reinhold Niebuhr, George F. Kennan, Walter Lippman, James Reston, etc.

Schools of thought in international relations: interpreters, issues, and mora…

In Schools of Thought in International Relations, renowned foreign-affairs scholar Kenneth W. Thompson seeks to clarify the study of international relations theory by succinctly addressing salient issues in its intellectual history. He examines the various stages of change and growth in the discipline, and the questions it has addressed through the years, while delineating its fundamental conce…

Journalism 2.0 : how to survive and thrive : a digital literacy guide for the…

Edition

-

ISBN/ISSN

-

Collation

128 pages : illustrations ; 23 cm

Series Title

-

Call Number

[KOM-LIB-196]