Creating value: the theory and practice of marketing semiotics research

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineff…

Communication mosaics: an introduction to the field of communication

Edition

7th ed

ISBN/ISSN

9780840028181

Collation

xxvi, 374 pages : colored illustrations ; 26 cm

Series Title

-

Call Number

[KOM-LIB-216]

Interpersonal communication: everyday encounters

Helping you find your voice, INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 8e helps you build the skills you need to become a more effective communicator. Award-winning author Julia T. Wood incorporates the latest communication research as she presents a pragmatic introduction to the concepts, principles, and skills of interpersonal communication. Reflecting her expertise in gender and soci…

Interpersonal Communication:Everyday Encounters

Edition

6th Ed

ISBN/ISSN

978-0-495-56764-6

Collation

-

Series Title

-

Call Number

[KOM-LIB-71]

Marketing: real people, real choices

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and wh…

Qualitative research methods for the social sciences

1. Introduction2. Designing Qualitative Research3. Ethical Issues4. A Dramaturgical Look at Interviewing5. Focus Group Interviewing6. Ethnographic Field Strategies7. Action Research8. Unobtrusive Measures in Research9. Social Historical Research and Oral Traditions10. Case Studies11. An Introduction to Content Analysis12. Writing Research Papers: Sorting the Noodles from the Soup

Mass communication theory: foundations, ferment, and future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing…

Mass communication theory: foundations, ferment, and future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

Intercultural communication: a reader

Explores how communication values and styles can be similar or different for members of various cultures and communities. This book focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational.

Media, gender and identity: an introduction

Media, Gender and Identity is an introduction to the relationship between media and gender identities today. It begins with an assessment of the different ways in which gender and identity have previously been studied and provides new ways for thinking about the media's influence on gender and sexuality. David Gauntlett explores the gender landscape of contemporary media and draws on recent the…