Uma Sekaran and Roger Bougie.
Get students to think like an Economist using the latest policy and data while incorporating Global Issues. From our global food shortage to global warming, economic issues permeate our everyday lives. Parkin brings critical issues to the forefront. Each chapter begins with one of today’s key issues, and additional issues appear throughout the chapter to show the real-world applications of th…
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts…
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
Essentials of Organizational Behavior teaches students how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, making each lesson engaging and easy to absorb. Students can use the book’s concepts to apply what they’ve learned to their own education, future career plans, and other…
Designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. This book helps people at all levels understand the fundamental theories and practices of effective decision making, so that they can make better decisions in their personal and professional lives.
Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors weave behavioral decision research into the organizational realm by examining judgment in a variety of managerial contexts. Embedded with the latest research and theories, this 8th edition gives students the opportunity to understand their own decision-ma…
Offers coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them. This book reflects developments such as 'fast and frugal heuristics' and "structured risk management"