Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond …
With both enterprise and society in mind, this book explores the governance impact on both the structure of organisation and performance of organisation
Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners
Already have a concrete business idea, but not sure how to start a business? Use the Start Your Business (SYB) manual to assess your readiness to start a business and examine whether your business idea has the prospect to evolve into a profitable enterprise by making a robust business plan.
Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional mar…
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
Sistematika penyusunan buku ini, terdiri dari dua puluh bab, dengan judul Manajemen Kinerja (Perspektif Balanced Scorecard). Setiap bab dibahas secara terperinci dengan subbab: Konsep Dasar Manajemen Kinerja; Fungsi dan Peran Manajemen Kinerja di dalam Organisasi; Perencanaan dan Pengendalian Manajemen Kinerja; Siklus Manajemen Kinerja; Optimalisasi Manajemen Kinerja dalam Organisasi Bisnis; Op…
How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful …
The most accessible introduction to corporate governance, providing broad, international coverage, whilst illustrating real world governance in action.
Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achievin…