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Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding

Author(s) : Hatch, Mary Jo. - Schultz, Majken. -

Edition : 1st ed.

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Balanced brand: how to balance the stakeholder forces that can make or break your business

Author(s) : Foley, John - Kendrick, Julie. -

Edition : 1st ed.

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Economics of strategy

Author(s) : Besanko, David - Dranove, David. - Shanley, Mark (Mark T.) -

Edition : 7th ed

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Exploring corporate strategy

Author(s) : Gerry Johnson - Kevan Scholes -

Edition : 8th ed

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Digital marketing strategy: an integrated approach to online marketing

Author(s) : Kingsnorth, Simon -

Edition : 2nd ed

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Digital integrated circuits

Author(s) : DeMassa, Thomas A. - Ciccone, Zack. -

Edition :

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Digital design: with an introduction to the verilog HDL, VHDL, and system Verilog

Author(s) : Mano, M. Morris - Ciletti, Michael D. -

Edition : 6th.Ed

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Driving digital strategy: a guide to reimagining your business

Author(s) : Gupta, Sunil -

Edition :

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The digital transformation playbook: rethink your business for the digital age

Author(s) : Rogers, David L. -

Edition :

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Strategic management and competitive advantage: concepts and cases

Author(s) : Barney, Jay B. - Hesterly, William S. -

Edition : 6th ed.

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