Digital marketing strategy: an integrated approach to online marketing

Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional mar…

Strategic management in the media: from theory to practice

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…

Manajemen Kinerja : Perspektif Balanced Scorecard

Sistematika penyusunan buku ini, terdiri dari dua puluh bab, dengan judul Manajemen Kinerja (Perspektif Balanced Scorecard). Setiap bab dibahas secara terperinci dengan subbab: Konsep Dasar Manajemen Kinerja; Fungsi dan Peran Manajemen Kinerja di dalam Organisasi; Perencanaan dan Pengendalian Manajemen Kinerja; Siklus Manajemen Kinerja; Optimalisasi Manajemen Kinerja dalam Organisasi Bisnis; Op…

Strategy mapping for learning organizations : building agility into your bala…

How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful …

Corporate governance

The most accessible introduction to corporate governance, providing broad, international coverage, whilst illustrating real world governance in action.

The balanced scorecard: translating strategy into action

Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achievin…

The other side of innovation: solving the execution challenge

The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.

Theory and Practice of Corporate Social Responsibility

Edition

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ISBN/ISSN

978-3-642-16461-3

Collation

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Series Title

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Call Number

[KOM-LIB-73]

Responsible Leadership Systems : An Empirical Analysis of Integrating Corpora…

Edition

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ISBN/ISSN

978-3-8349-2386-8

Collation

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Series Title

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Call Number

[KOM-LIB-72]

Economics of strategy

Economics of Strategy, 7th edition (PDF) focuses on the key economic concepts college students must master in order to develop a sound business strategy. Ideal for undergraduate business strategy and managerial economics courses, Economics of Strategy 7e offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general p…