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Found 83 from your keywords: subject="Mass Media"
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cover
Navigating disruption : media relations in the digital age
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Bertrand Teo

The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this…

Edition
-
ISBN/ISSN
9789814928120
Collation
1 online resource
Series Title
-
Call Number
302.23 BER n
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cover
On deadline: managing media relations
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Howard, Carole,Mathews, Wilma,

Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…

Edition
4th ed.
ISBN/ISSN
9781577664406
Collation
xvi, 240 p. ; 23 cm.
Series Title
-
Call Number
659.2 HOW o
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cover
Media and Communication Research Methods
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Hansen, AndersMachin, David

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…

Edition
2nd. Ed
ISBN/ISSN
9781137528247
Collation
ix, 314 p. : ill. ; 24 cm.
Series Title
-
Call Number
302.23 Han m
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cover
Understanding media: the extensions of man
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McLuhan, Marshall,

This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable r…

Edition
1st.ed
ISBN/ISSN
0262631598
Collation
xxiii, 365 p. ; 23 cm.
Series Title
-
Call Number
302.23 McL U
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cover
Mediating the message in the 21st century: a media sociology perspective
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Shoemaker, Pamela J.,Reese, Stephen D.,

This book offers a theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet

Edition
3rd ed.
ISBN/ISSN
9780415989138
Collation
xix, 287 pages : illustrations ; 24 cm
Series Title
-
Call Number
302.23 SHO m
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cover
Media sociology
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David BarratZhao, Boying

Edition
-
ISBN/ISSN
9780415051101
Collation
1 online resource (138 pages) : illustrations
Series Title
-
Call Number
302.2 BAR m

Edition
-
ISBN/ISSN
9780415051101
Collation
1 online resource (138 pages) : illustrations
Series Title
-
Call Number
302.2 BAR m
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cover
Media & culture : mass communication in a digital age
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Richard CampbellChristopher R. MartinBettina FabosRon Becker

Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media--and understanding how they fit together--can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital m…

Edition
12th.ed
ISBN/ISSN
9781319102852
Collation
1 volume (various pagings) : illustrations (some c
Series Title
-
Call Number
302.230973 CAM m
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cover
Mass communication : living in a media world
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Ralph E. Hanson

Mass Communication: Living in a Media World" presents a highly accessible introduction to mass communication that equips students with the critical thinking skills they need to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the medi…

Edition
8th.ed
ISBN/ISSN
9781544382999
Collation
xxvii, 457 pages : illustrations ; 28 cm
Series Title
-
Call Number
302.23 HAN m
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cover
Mass communications and media studies: an introduction
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Paxson, Peyton,

During a tumultuous period when financial speculation began rapidly to outpace industrial production and consumption, Victorian financial journalists commonly explained the instability of finance by criticizing its inherent artifice--drawing persistent attention to what they called "fictitious capital." In a shift that naturalized this artifice, this critique of fictitious capital virtually dis…

Edition
2nd ed
ISBN/ISSN
9781501329982
Collation
viii, 321pages : illustrations ; 23 cm
Series Title
-
Call Number
302.23 PAX m
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cover
Dictionary of media and communication studies
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Watson, James,Hill, Anne,

The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues t…

Edition
9th ed
ISBN/ISSN
9781628921489
Collation
xxvi, 373 pages : illustrations ; 23 cm
Series Title
-
Call Number
302.203 WAT d
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