Handbook of media management and economics

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions

Strategic management in the media: from theory to practice

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…

Mediating the message in the 21st century: a media sociology perspective

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, wit…

Navigating disruption : media relations in the digital age

The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this…

On deadline: managing media relations

Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…

Media and Communication Research Methods

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…

Understanding media: the extensions of man

This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable r…

Mediating the message in the 21st century: a media sociology perspective

This book offers a theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet

Media sociology

Edition

-

ISBN/ISSN

9780415051101

Collation

1 online resource (138 pages) : illustrations

Series Title

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Call Number

302.2 BAR m

Media & culture : mass communication in a digital age

Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media--and understanding how they fit together--can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital m…