James L. Gibson ... [et al.].
Who really moves things forward in our society and how do they do it? How have they always done it? Strategy guru Roger Martin and Skoll Foundation CEO Sally Osberg make a compelling argument that social entrepreneurs are agents of change who recognize, in our current reality, various kinds of "equilibria"-systems in need of change-and then advance social progress by transforming these systems,…
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, …
Penelitian ini bertujuan untuk mengetahui apakah variabel cost leadership & service quality secara parsial (individu) maupun simultan (bersamaan) berpengaruh terhadap kepuasan pelanggan Do-Fun travel dan menganalisis variabel yang paling dominan dalam mempengaruhi kepuasan pelanggan Do-Fun travel. Populasi dalam penelitian ini adalah pelanggan Do-Fun travel. Sampel yang diambil sebanyak 49 resp…
Introducing a new leadership field of the same name, Positive Leadership presents a concise, accessible and practical guide to strategies that can help leaders reach beyond ordinary success to achieve extraordinary effectiveness, spectacular results, and positively deviant performance. Positive Leadership is based on analyses of organizations that have achieved levels of success that are except…
"The Art of the Strategist" shows clearly how superior strategy trumps other factors in almost every competitive arena. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for "The Art of the Strategist", presents the timeless lessons of: Commitment to objectives; Seizing and maintaining initiative; Economizat…
Offers a comprehensive process model for making strategy work in the real world. This book shows why execution is even more important than many senior executives realize, and describes why businesses fail to deliver on even their most promising strategies.
Praise for Dynamic Strategy-Making. "An astonishingly timely, hopeful, and important book that recasts and freshly imagines strategy-making and integrates theory with practice in the field of strategic management. A must-read for all those who want to learn more about the future of strategy practice and become more skillful at it."--Warren Bennis, Distinguished Professor of Business, University…