Filter by
Found 12 from your keywords: subject="Corporate image"
The global corporate brand book
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
- Edition
- -
- ISBN/ISSN
- 9781403996633
- Collation
- xvii, 230 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-213]
PENGARUH SIKAP PARTISIPASI EVENT CORPORATE SOCIAL RESPONSIBILITY "OTPSPEAKS C…
Dalam mempertahankan dan meningkatkan citra perusahaan di tengah persaingan bisnis jasa konsultan yang ketat, perusahaan melaksanakan berbagai strategi public relations, dua diantaranya adalah corporate social responsibility dan special event management. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh event CSR terhadap corporate image. Adapun event CSR dalam hal ini direpres…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-KOM/15/079
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography