Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond …
Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This text provides a detailed guide to conducting IPA research, presenting the theoretical underpinnings of the approach, a comprehensive overview of the stages of an IPA research project, and examples of high-quality IPA studie…
DISCOVERING COMPUTERS: DIGITAL TECHNOLOGY, DATA, AND DEVICES, 17th edition, teaches you not only the basics of technology, but also how you will use it -- and the responsibilities that go along with being a digital citizen. Focusing on current technology, the content addresses convergence of devices and platforms. Each module integrates practical how-to tips, ethics issues and security topics, …
A practical guide to winning contracts and funding, this fully updated fifth edition covers the new 2015 EU regulations for bids, proposals, and tenders. The book includes a new chapter on bidding for public (government) sector contracts in Britain, the rest of Europe, and international markets, as well as current information resources for contract resources, electronic tendering, and bidding f…
The ultimate guide to investor relations. Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy si…
No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg?s four fast ?rules? to successful PR:…
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that undergraduate students will find easy to understand
Overcome ERM implementation challenges by taking cues from leading global organizations Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of…