Operations research : an introduction

'Operations Research' provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making

The data warehouse toolkit: the definitive guide to dimensional modeling

Ralph Kimball introduced the industry to the techniques of dimensional modeling in the first edition of The Data Warehouse Toolkit (1996). Since then, dimensional modeling has become the most widely accepted approach for presenting information in data warehouse and business intelligence (DW/BI) systems. The Data Warehouse Toolkit is recognized as the definitive source for dimensional modeling t…

Supply chain logistics management

Supply Chain Logistics Management is exciting and promises to bolster traditional logistics courses and invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. Most textbooks approach this subject from a limited perspective, studying only internal functions of an organization to the exclusion of issues that relate to the enti…

Logistics & supply chain management

Logistic efficiency and effective supply chain management gives you a competitive advantage by delivering both cost reduction and service enhancement. This book is the unbeatable bestselling guide on how to get it right. New edition fully updated with 4 new chapters on current topics such as sustainability, outsourcing and product design.• The current edition (9780273681762) has sold over 30,…

International financial statement analysis

Better analysis for more accurate international financial valuation International Financial Statement Analysis provides the most up-to-date detail for the successful assessment of company performance and financial position regardless of country of origin. The seasoned experts at the CFA Institute offer readers a rich, clear reference, covering all aspects from financial reporting mechanics an…

Business Research Method

Edition

8th. Ed

ISBN/ISSN

9781439080672

Collation

-

Series Title

-

Call Number

[AKT-LIB-04]

Research methods for business: a skill-building approach

Uma Sekaran and Roger Bougie.

Digital marketing strategy: an integrated approach to online marketing

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…

Handbook of media branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …

Portfolio construction and analytics

Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analytics and modeling methods, this book is unique in its multi-disciplinary approach. Investment analytics involves the input of a variety of areas, and this guide provides the perspective of data ma…