Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Financial management: principles and applications

Part 1: Introduction to Financial Management 1. Getting Started-Principles of Finance 2. Firms and the Financial Markets 3. Understanding Financial Statements 4. Financial Analysis-Sizing Up Firm Performance Part 2: Valuation of Financial Assets 5. The Time Value of Money-The Basics 6. The Time Value of Money-Annuities and Other Topics 7. An Introduction to Risk and Return-History of Financial …

Strategic management and competitive advantage : concepts and cases

This text strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. For courses in strategy and strategic management. Core strategic management concepts without the excess.

Managing corporate social responsibility: a communication approach

Edition

-

ISBN/ISSN

9781444336290

Collation

xii, 180 p. : ill. ; 25 cm.

Series Title

-

Call Number

[KOM-LIB-77]

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…

Introduction to R for business intelligence : learn how to leverage the power…

Edition

-

ISBN/ISSN

9781785280252

Collation

1 online resource : illustrations.

Series Title

Community experience distilled.

Call Number

658.4012 GEN i

Essentials of entrepreneurship and small business management

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop pot…

Strategic corporate social responsibility: stakeholders in a global environment

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject.

Corporate social responsibility: doing the most good for your company and you…

One of the business world's foremost though leaders presents a "social responsibility bible" for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.

Business intelligence, analytics, and data science: a managerial perspective

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.