Principles of managerial finance

Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing readers with a roadmap to guide them through the text and supplementary tools.The thirteenth edition features new coauthor Chad Zutter of the University of Pittsburgh who brings his contemporary thinking and pedagogy to the text.

International democracy and the West: the role of governments, civil society,…

This book adds to debates over the international dimensions of democratic change by studying the policies and actions of three sets of Western actors: namely, governments, multinational companies, and international NGOs. This actor-based triangular approach responds to observations that the strategic, economic, and social aspects of international democracy have rarely been studied in a combined…

Software architecture for business

This book illustrates the role of software architecture and its application in business. The author describes enterprise architecture along with business architecture to show the role of software architecture in both areas. The place of software architecture in business is outlined from many perspectives in this context. The book outlines quality attributes and how managers can use software arc…

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Financial management: principles and applications

Part 1: Introduction to Financial Management 1. Getting Started-Principles of Finance 2. Firms and the Financial Markets 3. Understanding Financial Statements 4. Financial Analysis-Sizing Up Firm Performance Part 2: Valuation of Financial Assets 5. The Time Value of Money-The Basics 6. The Time Value of Money-Annuities and Other Topics 7. An Introduction to Risk and Return-History of Financial …

Strategic management and competitive advantage : concepts and cases

This text strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. For courses in strategy and strategic management. Core strategic management concepts without the excess.

Managing corporate social responsibility: a communication approach

Edition

-

ISBN/ISSN

9781444336290

Collation

xii, 180 p. : ill. ; 25 cm.

Series Title

-

Call Number

[KOM-LIB-77]

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…

Introduction to R for business intelligence : learn how to leverage the power…

Edition

-

ISBN/ISSN

9781785280252

Collation

1 online resource : illustrations.

Series Title

Community experience distilled.

Call Number

658.4012 GEN i

Essentials of entrepreneurship and small business management

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop pot…