Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Organisational Behavior, 7e by McShane/Von Glinow helps everyone make sense of Organizational Behavior, and provides the conceptual tools to work more effectively in the workplace. This author duo continue the trailblazing innovations that made previous editions of Organizational Behavior recognised and adopted by the new generation organisational behavior (OB) instructor. The McShane and Von …
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …
Updated in its 13th edition, Joseph Devitos The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication.
edited by Debasis Bagchi, PhD, MACN, CNS, MAIChE, Department of Pharmacological and Pharmaceutical Sciences, University of Houston College of Pharmacy, Houston, TX, USA.
Should Chicago build a new airport, or India build a new steel mill? Should higher education expand, or water supplies be improved? These are typical questions about which cost-benefit analysis has something to say. It is the mail tool that economics provides for analysing problems of social choice. It also provides a useful vehicle for understanding the practical value of welfare economics.
Description: For undergraduate courses in Corporate Finance. The Five Key Principles for the Foundations of Finance Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors int…
Get Cutting-Edge Coverage of All Chemical Engineering Topics— from Fundamentals to the Latest Computer Applications. First published in 1934, Perry's Chemical Engineers' Handbook has equipped generations of engineers and chemists with an expert source of chemical engineering information and data. Now updated to reflect the latest technology and processes of the new millennium, the Eighth Edi…
The revised and expanded text on food fermentation microbiology With this second edition of Microbiology and Technology of Fermented Foods, Robert Hutkins brings fresh perspectives and updated content to his exhaustive and engaging text on food fermentations. The text covers all major fermented foods, devoting chapters to fermented dairy, meat, and vegetable products, as well breads, beers, win…