Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate co…
Neil D. Jespersen, James E. Brady ; in collaboration with Alison Hyslop.
Civil Engineering Dimension (CED) is a peer-reviewed journal supported by Petra Christian University. The Civil Engineering Dimension (CED) was first accredited by the Directorate General of Higher Education of Indonesia in 2000, with its decree No. 395/DIKTI/Kep/2000. Since then, CED has been honored with the accreditation status without any interruption. The latest accreditation decree is …
Rekayasa Sipil is an open-access peer reviewed journal that mediate the result of study, research and development of science and technology in Civil Engineering with scope Construction Management, Structural, Transportation, Water Resources and Geotechnical Engineering. The author may write an article in accordance to template of Rekayasa Sipil and submit the article online by using OJS syst…
Creswell does an excellent job categorizing the various qualitative methods into five approaches: narrative research, phenomenology, grounded theory, ethnography, and case study...The author has expanded on and updated the information he presented in the first edition of the book (Creswell, 1998), including discussion of the various schools of thought that have developed among qualitative resea…
John W. Creswell.
The first step-by-step guidebook for successful innovation planningUnlike other books on the subject,101 Design Methodsapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and research…