Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Social media strategy: marketing, advertising, and public relations in the co…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students

Intermediate Accounting IFRS Edition

This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain pract…

Leadership : no more heroes

Edition

3rd Ed

ISBN/ISSN

9783030604363

Collation

1 volume : illustrations (black and white) ; 24 cm

Series Title

-

Call Number

658.4092 PEN l

Practicing the art of leadership: a problem-based approach to implementing th…

Chapter 1: Standards, Competencies, and Accountability Measures Chapter 2: Establishing a Framework for Leadership Chapter 3: Theories and Approaches to School Leadership Chapter 4: Organizational Influences on Leadership Chapter 5: Enhancing Leadership Effectiveness through Communication Chapter 6: Decision-Making: Quality and Acceptance Chapter 7: Managing Conflict in Today's Schools Chapter …

Introduction to information systems: supporting and transforming business

Rainer & Cegielski's new edition of Introduction to Information Systems: Enabling and Transforming Business includes updated coverage, refined cases, more illustrations, and a new "Weekly Updates" resource. Its concise chapters, many cases and examples, and online quizzing provide smooth and straightforward information and provide many hands-on activities. In general, the text is more engaging,…

Accounting theory

AUTHORS Jayne Godfrey, Monash University Allan Hodgson, University of Amsterdam Scott Holmes, University of Newcastle Ann Tarca, University of Western Australia DESCRIPTION Accounting Theory 6e is the new edition of this widely respected accounting theory textbook.

Financial management: principles and applications

Part 1: Introduction to Financial Management 1. Getting Started-Principles of Finance 2. Firms and the Financial Markets 3. Understanding Financial Statements 4. Financial Analysis-Sizing Up Firm Performance Part 2: Valuation of Financial Assets 5. The Time Value of Money-The Basics 6. The Time Value of Money-Annuities and Other Topics 7. An Introduction to Risk and Return-History of Financial …

Principles of marketing : global edition

elp students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an …

Competitive strategy: techniques for analyzing industries and competitors : w…

Michael E. Porter.