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Strategic entrepreneurship: creating a new mindset
This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world's finest entrepreneurship and strategic management scholars to contribute …
- Edition
- -
- ISBN/ISSN
- 9780631234104
- Collation
- xvii, 363 p. : ill. ; 25 cm.
- Series Title
- Strategic Management Society book series
- Call Number
- 658.421 HIT s
Agency mania: harnessing the madness of client/agency relationships for high-…
Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business
- Edition
- 1st ed.
- ISBN/ISSN
- 9781590792056
- Collation
- xix, 316 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.112 GRA a
Digital marketing: Strategy, implementation and practice
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781292400969
- Collation
- xxv, 534 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA s
Strategic corporate communication in the digital age
Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners
- Edition
- First edition.
- ISBN/ISSN
- 9781800712652
- Collation
- xix, 259 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 CAM s
Digital marketing strategy: an integrated approach to online marketing
Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional mar…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781398605985
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.876 KIN d
Strategic management in the media: from theory to practice
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- -
- ISBN/ISSN
- 9781473929500
- Collation
- 248 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KUN s
Manajemen Kinerja : Perspektif Balanced Scorecard
Sistematika penyusunan buku ini, terdiri dari dua puluh bab, dengan judul Manajemen Kinerja (Perspektif Balanced Scorecard). Setiap bab dibahas secara terperinci dengan subbab: Konsep Dasar Manajemen Kinerja; Fungsi dan Peran Manajemen Kinerja di dalam Organisasi; Perencanaan dan Pengendalian Manajemen Kinerja; Siklus Manajemen Kinerja; Optimalisasi Manajemen Kinerja dalam Organisasi Bisnis; Op…
- Edition
- -
- ISBN/ISSN
- 9786231952103
- Collation
- 335 HAL : 15,5 x 23 cm
- Series Title
- -
- Call Number
- 658.4013 gho M
Strategy mapping for learning organizations : building agility into your bala…
How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful …
- Edition
- -
- ISBN/ISSN
- 9781315611020
- Collation
- 1 online resource (xviii, 317 pages)
- Series Title
- -
- Call Number
- 658.4012 JON s
The balanced scorecard: translating strategy into action
Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achievin…
- Edition
- -
- ISBN/ISSN
- 9780875846514
- Collation
- xi, 322 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4012 KAP b
The other side of innovation: solving the execution challenge
The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.
- Edition
- -
- ISBN/ISSN
- 9781422166963
- Collation
- xiv, 220 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.4063 GOV o
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