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Boards that lead : when to take charge, when to partner, and when to stay out…
A Call to Leadership. The role of the corporate board has changed. Today's smartest CEOs have used this to their benefit. But increased board control and involvement also has its downsides. This book, from three leading experts in the field, serves as a guide to help take advantage of board oversight while avoiding the pitfalls. Boardroom veterans Ram Charan, Dennis Carey, and Michael Useem hav…
- Edition
- -
- ISBN/ISSN
- 9781422144077
- Collation
- -
- Series Title
- -
- Call Number
- 658.422 CHA b
Talent Wins: The New Playbook for Putting People First
Talent Wins Ram Charan, Dominic Barton, Dennis Carey Informazioni sul libro Commenti 0 0 / 5.0 La versione cartacea Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical HR talent-planning processes (which are too expensive and take too long to implement) are designed for…
- Edition
- -
- ISBN/ISSN
- 9781633691186
- Collation
- 180 p.
- Series Title
- -
- Call Number
- 658.3 CHA t
Marketing 6.0: The Future is Immersive
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…
- Edition
- -
- ISBN/ISSN
- 9781119835387
- Collation
- vii, 247 p.. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 685.8 KOT m
Marketing 5.0: Technology for Humanity
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…
- Edition
- -
- ISBN/ISSN
- 9781119668572
- Collation
- xii, 206 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Experiential marketing: how to get customers to sense, feel, think, act, and …
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns
- Edition
- -
- ISBN/ISSN
- 0684854236
- Collation
- xix, 280 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 SCH e
Managing corporate brands: a new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
- Edition
- -
- ISBN/ISSN
- 9783835095991
- Collation
- 1 online resource (XXIII, 322 pages) : illustratio
- Series Title
- -
- Call Number
- 659.2 DOW c
Corporate reputations: strategies for developing the corporate brand
Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice
- Edition
- -
- ISBN/ISSN
- 0749414367
- Collation
- xv, 234 p. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DOW c
Strategic entrepreneurship: creating a new mindset
This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world's finest entrepreneurship and strategic management scholars to contribute …
- Edition
- -
- ISBN/ISSN
- 9780631234104
- Collation
- xvii, 363 p. : ill. ; 25 cm.
- Series Title
- Strategic Management Society book series
- Call Number
- 658.421 HIT s
Agency mania: harnessing the madness of client/agency relationships for high-…
Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business
- Edition
- 1st ed.
- ISBN/ISSN
- 9781590792056
- Collation
- xix, 316 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.112 GRA a
Digital marketing: Strategy, implementation and practice
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781292400969
- Collation
- xxv, 534 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA s
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