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Experiential marketing: how to get customers to sense, feel, think, act, and …
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns
- Edition
- -
- ISBN/ISSN
- 0684854236
- Collation
- xix, 280 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 SCH e
Managing corporate brands: a new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
- Edition
- -
- ISBN/ISSN
- 9783835095991
- Collation
- 1 online resource (XXIII, 322 pages) : illustratio
- Series Title
- -
- Call Number
- 659.2 DOW c
Corporate reputations: strategies for developing the corporate brand
Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice
- Edition
- -
- ISBN/ISSN
- 0749414367
- Collation
- xv, 234 p. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DOW c
Strategic entrepreneurship: creating a new mindset
This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world's finest entrepreneurship and strategic management scholars to contribute …
- Edition
- -
- ISBN/ISSN
- 9780631234104
- Collation
- xvii, 363 p. : ill. ; 25 cm.
- Series Title
- Strategic Management Society book series
- Call Number
- 658.421 HIT s
Agency mania: harnessing the madness of client/agency relationships for high-…
Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business
- Edition
- 1st ed.
- ISBN/ISSN
- 9781590792056
- Collation
- xix, 316 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.112 GRA a
Digital marketing: Strategy, implementation and practice
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781292400969
- Collation
- xxv, 534 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA s
Crisis, issues and reputation management
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond …
- Edition
- -
- ISBN/ISSN
- 9780749469924
- Collation
- xvi, 262 pages ; 23 cm
- Series Title
- -
- Call Number
- 659.2 GRI c
The geopolitics of governance: the impact of contrasting philosophies
With both enterprise and society in mind, this book explores the governance impact on both the structure of organisation and performance of organisation
- Edition
- -
- ISBN/ISSN
- 9780333961278
- Collation
- xiv, 133 p. : ill. ; 23 cm.
- Series Title
- View all formats and editions
- Call Number
- 658.4 KAK g
Strategic corporate communication in the digital age
Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners
- Edition
- First edition.
- ISBN/ISSN
- 9781800712652
- Collation
- xix, 259 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 CAM s
Start your business : manual
Already have a concrete business idea, but not sure how to start a business? Use the Start Your Business (SYB) manual to assess your readiness to start a business and examine whether your business idea has the prospect to evolve into a profitable enterprise by making a robust business plan.
- Edition
- -
- ISBN/ISSN
- 9789221287629
- Collation
- ii, 105 p. : ilus. ; 20 cm.
- Series Title
- -
- Call Number
- TIF.2022.09.03
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