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Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 GIA m
Managing a public relations firm for growth and profit
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guida…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780789028648
- Collation
- xix, 301 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2068 CRO m
Winning PR in the wired world: powerful communications strategies for the noi…
No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg?s four fast ?rules? to successful PR:…
- Edition
- -
- ISBN/ISSN
- 9780071363426
- Collation
- xii, 235 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-141]
Excellence in public relations and communication management
This book is the initial volume coming out of the ""excellence project""--A comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public re…
- Edition
- -
- ISBN/ISSN
- 0805802266
- Collation
- xiv, 666 p. : ill. ; 23 cm.
- Series Title
- Communication textbook series
- Call Number
- 302.2 IAB e
Evaluating public relations: a best practice guide to public relations and ev…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.Fully revised and up…
- Edition
- -
- ISBN/ISSN
- 9780749443061
- Collation
- vii, 213 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 WAT e
Evaluating public relations: a best practice guide to public relations planni…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749449797
- Collation
- iv, 252 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- 659.2 WAT e
Online public relations : a practical guide to developing an online strategy …
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of …
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749449681
- Collation
- -
- Series Title
- -
- Call Number
- 659.202854678 PHI o
On deadline: managing media relations
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781577664406
- Collation
- xvi, 240 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 HOW o
Digital PR
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that prev…
- Edition
- -
- ISBN/ISSN
- 9781787566194
- Collation
- xiv, 172 pages ; 21 cm
- Series Title
- -
- Call Number
- 659.2 WHA d
Ongoing Crisis Communication
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emerge…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781071816646
- Collation
- xvi, 287 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4 COO o
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