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Excellence in public relations and communication management
This book is the initial volume coming out of the ""excellence project""--A comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public re…
- Edition
- -
- ISBN/ISSN
- 0805802266
- Collation
- xiv, 666 p. : ill. ; 23 cm.
- Series Title
- Communication textbook series
- Call Number
- 302.2 IAB e
Strategy mapping for learning organizations : building agility into your bala…
How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful …
- Edition
- -
- ISBN/ISSN
- 9781315611020
- Collation
- 1 online resource (xviii, 317 pages)
- Series Title
- -
- Call Number
- 658.4012 JON s
Business communication
We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious co…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781265028763
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.45 KIT b
Digital strategies for powerful corporate communications
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…
- Edition
- -
- ISBN/ISSN
- 9780071606028
- Collation
- xi, 288 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-84]
Corporate communication: a guide to theory and practice 6th.ed
The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications
- Edition
- 6th ed
- ISBN/ISSN
- 9781526491978
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.45 COR c
Corporate communication 8th.ed
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…
- Edition
- 8th Ed.
- ISBN/ISSN
- 9781265092252
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 ARG c
Routledge handbook of strategic communication
The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, phi…
- Edition
- -
- ISBN/ISSN
- 9780415530019
- Collation
- xxiv, 596 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.45 HOL r
A handbook of corporate communication and strategic public relations: pure an…
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge…
- Edition
- -
- ISBN/ISSN
- 9780415334198
- Collation
- xix, 456 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 658.45 OLI h
Internal communications: a manual for practitioners
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-…
- Edition
- -
- ISBN/ISSN
- 9780749469320
- Collation
- xii, 255 pages : illustrations ; 24 cm.
- Series Title
- PR in practice
- Call Number
- 658.45 FIT i
The handbook of crisis communication
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina
- Edition
- -
- ISBN/ISSN
- 9781405194419
- Collation
- xxvii, 737 p. : ill. ; 26 cm.
- Series Title
- Handbooks in communication and media
- Call Number
- 658.45 COO h
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