The new strategic brand management: creating and sustaining brand equity long term | DIGILIB Universitas Bakrie

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The new strategic brand management: creating and sustaining brand equity long term

Kapferer, Jean-Noël. - Personal Name;

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Teknik Industri (Database) [TIN-LIB-04]

[TIN-LIB-04]

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Series Title: -
Call Number: [TIN-LIB-04]
Publisher: enk : Kogan Page., 2008
Collation: xv, 560 p. : ill. ; 25 cm.
Language: English
ISBN/ISSN: 9780749450854
Classification: HD69.B7 K37 2008
Content Type: -
Media Type: -
Carrier Type: -
Edition: 4th ed
Subject(s): Brand name products
Specific Detail Info: -
Statement of Responsibility: -

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