Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| The new strategic brand management: creating and sustaining brand equity long term | |
|---|---|
| Statement of Responsibility | |
| Author(s) | Kapferer, Jean-Noël. - Personal Name |
| Edition | 4th ed |
| Call Number | [TIN-LIB-04] |
| Subject(s) | Brand name products |
| Language | English |
| Publisher | Kogan Page |
| Publishing Year | 2008 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |