The new strategic brand management: advanced insights and strategic thinking

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The…

The new strategic brand management: advanced insights and strategic thinking

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The…

The new strategic brand management: creating and sustaining brand equity long…

Edition

4th ed

ISBN/ISSN

9780749450854

Collation

xv, 560 p. : ill. ; 25 cm.

Series Title

-

Call Number

[TIN-LIB-04]