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Marketing Management, 16th Global Edition

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The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there

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Availability

Detail Information

Series Title

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Call Number

658.8 KOT m

Publisher

Harlow : Pearson Education., 2022

Collation

605 pages : illustrations ; 28 cm.

Language

English

ISBN/ISSN

9781292404813

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

16th.ed

Other version/related

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