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Media and communication research methods: an introduction to qualitative and quantitative approaches

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Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text

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Detail Information

Series Title

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Call Number

302.23072 BER m

Publisher

Thousand Oaks : Sage Publications., 2011

Collation

xvii, 341 p. : ill. ; 23 cm.

Language

English

ISBN/ISSN

9781412987776

Classification

302.23072

Content Type

text

Media Type

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Carrier Type

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Edition

2nd ed.

Subject(s)

Mass Media
Communication

Specific Detail Info

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Statement of Responsibility

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