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Found 2 from your keywords: author="Berger, Arthur Asa,"
Media and communication research methods: an introduction to qualitative and …
Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781412987776
- Collation
- xvii, 341 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 302.23072 BER m
Dictionary of advertising and marketing concepts
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultura…
- Edition
- -
- ISBN/ISSN
- 9781611329872
- Collation
- 141 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- -
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