PDF

Convergence culture: where old and new media collide

---

Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise." "Jenkins provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children." "This paperback edition has been thoroughly updated and features substantial new material that addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube.

---

Availability

Detail Information

Series Title

-

Call Number

302.230973 HEN c

Publisher

New York : New York University Press., 2006

Collation

xi, 308 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780814742815

Classification

302.230973

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

United States

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment