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Spreadable media: creating value and meaning in a networked culture
This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some…
- Edition
- -
- ISBN/ISSN
- 9780814743508
- Collation
- xv, 351 p. ; 24 cm.
- Series Title
- Postmillennial pop
- Call Number
- 302.23 JEN s
Convergence culture: where old and new media collide
Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter …
- Edition
- -
- ISBN/ISSN
- 9780814742815
- Collation
- xi, 308 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.230973 HEN c
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