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Dictionary of advertising and marketing concepts

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From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals

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Detail Information

Series Title

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Call Number

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Publisher

London : Routledge., 2013

Collation

141 pages : illustrations ; 24 cm

Language

English

ISBN/ISSN

9781611329872

Classification

HF5803 .B47 2013

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS & ECONOMICS / Advertising & Promotion
Dictionaries
BUSINESS & ECONOMICS / Marketing / General

Specific Detail Info

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Statement of Responsibility

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