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Book's Detail
The new PR toolkit: strategies for successful media relations

Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.

Statement of Responsibility
Author(s) Breakenridge, Deirdre. - Personal Name
DeLoughry, Thomas J. - Personal Name
Edition
Call Number 659.2 BRE n
Subject(s) Mass media and business
Public relations
Language English
Publisher Financial Times Prentice Hall
Publishing Year 2003
Specific Detail Info
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