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The new PR toolkit: strategies for successful media relations

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Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.

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Detail Information

Series Title

Financial Times Prentice Hall books

Call Number

659.2 BRE n

Publisher

nju : Financial Times Prentice Hall., 2003

Collation

xxv, 240 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780130090256

Classification

659.2

Content Type

-

Media Type

-

Carrier Type

-

Edition

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Subject(s)

Mass media and business
Public relations

Specific Detail Info

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Statement of Responsibility

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