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Found 2 from your keywords: author="Breakenridge, Deirdre....
cover
The new PR toolkit: strategies for successful media relations
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Breakenridge, Deirdre.DeLoughry, Thomas J.

Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.

Edition
-
ISBN/ISSN
9780130090256
Collation
xxv, 240 p. : ill. ; 24 cm.
Series Title
Financial Times Prentice Hall books
Call Number
659.2 BRE n
cover
PR 2.0: new media, new tools, new audiences
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Breakenridge, Deirdre.

PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.

Edition
-
ISBN/ISSN
9780321510075
Collation
xx, 284 p. ; 24 cm.
Series Title
-
Call Number
659.2 BRE p