PDF

Handbook of consumer psychology

---

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

---

Availability

Detail Information

Series Title

Marketing and consumer psychology series

Call Number

658.834 2 KAR h

Publisher

nyu : Lawrence Erlbaum Associates., 2008

Collation

xvi, 1273 p. : ill. ; 27 cm.

Language

English

ISBN/ISSN

9780805856033

Classification

658.834 2

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Advertising
Decision making
Marketing
Consumer Behavior

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment